Author: veritasinv
Three SFAA Trophy Awards for Veritas’ GreenTree & RentSFNow Staff
Three outstanding Veritas team members have been awarded the prestigious San Francisco Apartment Association (SFAA) Trophy Awards in 2024. Each recipient has demonstrated remarkable dedication, resilience, and professionalism, embodying the values that make GreenTree and RentSFNow trusted names in Bay Area property management and leasing. Their commitment to excellence, teamwork, and resident satisfaction has truly set them apart.
Catery Villela – Supervisor, GreenTree Maintenance
Catery Villela, recipient of the Maintenance Manager of the Year award, is celebrated for her exceptional leadership and dedication at GreenTree Maintenance. Since joining the company in 2016, she has risen from a scheduler to leading the Paint and Clean team, a role she took on during the pandemic, allowing 17 technicians to continue working. Today, she manages a team of over 40 staff, including technicians and cleaners. Catery is known for her proactive, positive attitude and her ability to create a collaborative work environment. She’s praised for her problem-solving skills, flexibility and willingness to go the extra mile. Catery exemplifies what it means to lead with integrity, inspiring her team daily.
David Blosser – Director of Leasing, RentSFNow
David Blosser was awarded Leasing Manager of the Year for his exceptional customer service, professional knowledge, and innovative leasing strategies. His approach to client relations has transformed the leasing experience, increasing occupancy rates and resident satisfaction. Since stepping into his role as Director of Leasing in 2024, David has fostered a collaborative team environment while achieving operational goals. Known for his accessibility, kindness, and support, he has created a productive atmosphere where team members thrive. David’s deep industry knowledge and dedication to helping both his team and residents have earned him this Trophy Award from SFAA.
Chris Kuhlman – Building Manager, GreenTree Property Management
Chris Kuhlman is an outstanding Building Manager known for his responsiveness, attention to detail, and commitment to residents. Regularly on-site and hands-on, Chris is deeply involved in the upkeep of his properties and provides high-quality customer service even in challenging situations. His proactive approach ensures that new residents move into well-maintained, welcoming environments. Colleagues and residents alike recognize Chris’s professionalism, flexibility, and genuine care for residents’ needs, granting him the 2024 Resident Manager of the Year – Over 1500 Units.
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Veritas’ Technology Ecosystem Serves Residents, Saves Time & Money
How technology can serve as an amenity
BY KALI PERSALL
Institutional Real Estate Inc.
As larger garden-style and mid-rise operators search for the next “it” amenity in new construction, small-scale apartment assets of less than 50 units, which comprise the majority of apartment properties in the United States, are often limited by space or resources constraints.
For all the attention given to resident preferences, there is relatively little addressing how technology can be leveraged as a resident-facing amenity and a tool to achieve scale, among other benefits. A recent paper by Veritas Investments, an owner/operator of smaller, classically styled buildings in irreplaceable locations across the San Francisco Bay Area and Los Angeles, explains how smaller assets can compete by utilizing proptech, which places innovation at the center of the resident experience and enables operational scale.
To read the full report, click here.
